OUR BRAND
The University of Maryland is one of the world’s premier institutions of higher education, but its accomplishments will only be recognized if dedicated marketing and communications professionals like you tell its stories through consistent messaging, visuals and voice.
The Maryland brand site offers all the guidelines and resources you need to ensure appropriate, professional and effective communications for the university.
A STANDARD OF EXCELLENCE
Our brand impacts our reputation, and our reputation means everything. A strong reputation attracts the best students, the best staff and the best faculty. It strengthens our connection with alums and supporters, attracts research funding and drives rankings for our university and our colleges and schools. Our brand, upheld by a standard of excellence, drives our university forward.
Toolkits Available
Use these design templates to create customized assets to promote marquee campus events and initiatives on your unit’s marketing and communications channels. Log in to your UMD Box account to access the available toolkits.
BRAND ESSENTIALS
Here you will find useful tips, guidelines and resources to support marketing and communication planning.
Learn how to use UMD logos and other brand elements to ensure visual consistency.
See the Maryland brand in action across various contexts.
Get guidance and support from the Office of Marketing and Communications.
TRADEMARKS & LICENSING
Maintaining the integrity of the University of Maryland’s marks, names, logos and symbols is essential to protecting its brand and reputation. Trademarks and Licensing, based in the Office of Marketing and Communications, works to manage, protect and promote the use of these assets by ensuring that internal and external entities use them properly.